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Fora was founded by a global hotel management executive and a London experience entrepreneur with a mission to redefine what the term workspace can mean. Headed by Enrico Sanna (former Managing Director at Deutsche Bank) and Katrina Larkin (co-founder of The Big Chill Festival), Fora wants to reimagine our office experience by employing premium hotel-style service and design, innovative technology and a curated approach to Resident activity.
“Working on the bank's hospitality portfolio, I learned the value of great service in modern hotels. However, my perception was that the office, where we spend most of our time, was still stuck in the last century. The Fora vision is to revolutionise the office, in part using the principles of customer experience that I learned in the world of hotels.”
“Throughout my career I have sought to elevate people’s experience of leisure time, opening their minds to new expectations, and I believe that work time is crying out for the same kind of creativity and innovation. The Fora approach encompasses everything from the physical design of the space to the curation of people and experiences.”
The two were introduced by Brockton Capital, investor behind Camden Lock, Curzon Street and Realpubs, and thanks to Brockton's backing, Fora has acquired 10 locations in the last 12 months. This leaves it uniquely placed in the sector since owning its properties outright means that Fora can offer a level of flexibility and Resident input that is unrivalled amongst workspace providers.