There was clear symmetry too, in the motives of the artisans and the WEIRD consumers that they service, coming as they do from the same demographic; a rejection of the relentless rational calculation of ROI, the Smithian, and the return to valuing the human made.
Nearly all interviewed workers claimed to be making less money than they would had they stayed on the corporate ladder – some significantly so – but were satisfied in their decision as they lifestyle gains which made the move worthwhile; control over work, time, environment and relationships.