IWD23 | The Rise of the Queenager: A force to be reckoned with

IWD23 |  The Rise of the Queenager: A force to be reckoned with

Why 'midlife' women are a force to be reckoned with. In partnership with Noon.

The Rise of the Queenager: Why 'midlife' women are a force to be reckoned with.

Women between 45-60 control 95% of all household spending decisions, outspending millennials by 250%. They are starting businesses at a faster rate than any other demographic and are more likely to succeed when they do. Despite this, these women have oftentimes shared the feeling of being invisible to brands - appearing in less than five per cent of all advertising.

Join Eleanor Mills, journalist, campaigner, and Founder of Noon.org.uk - home of the Queenager - on March 7th, eve of International Women's Day 2023, for an in-depth look at why no business can afford to ignore the 'Queenager'.

Eleanor is set to be joined by an incredible panel – Priya Oberoi, Investor, Entrepreneur, Founder and cancer survivor; Caroline Rush, CEO of the British Fashion Council; Gail Porter, TV personality, Actress and Writer; Katrina Larkin, Co-Founder of The Big Chill music festival, Fora, and Chief ESG Officer at The Office Group; and Sarah Pittendrigh, award-winning Entrepreneur, business coach and Founder of the 'I can' method.

Can't join us in person? Visit https://www.eventbrite.co.uk/e/523657422447 for an online ticket.

100% of all ticket proceeds will be donated to IWD. International Women's Day provides an important opportunity to fundraise for female-focused charities, help raise their visibility, and amplify their awareness raising efforts.


18:00 - Doors open

18:30 - 19:30 - Panel discussion

19:30 - 20:30 - Drinks and networking

About Eleanor Mills

Highly experienced Editorial Director, Editor, Writer, Broadcaster, Compere, Media Consultant and Trainer, Eleanor Mills brings an extensive background with leading national newspapers and building media teams and newsrooms for global brands.

As Founder of Noon.org.uk, a new platform for women in midlife (she calls them Queenagers) Eleanor is passionate about changing the narrative society tells surrounding the later stages of female lives, to one more optimistic, joyous, and fit for purpose. "An age of opportunity".

Her plan is to connect brands with Queenagers and get them to understand that this cohort are a massive, financially lucrative and under-served 'force to be reckoned with'. She wants to stop gendered age discrimination and give midlife women a voice and an outlet for their concerns.

Noon Consulting helps some of the world's biggest brands communicate authentically with their underserved Queenager audience and provides insight, research, tone of voice and bespoke content to reach this important cohort. If you would like to find out more, email eleanor@inherspace.co.uk.

As CEO of InHerSpace.co.uk, she specialises in providing professional women with strong personal branding and compelling narratives. She works one-to-one with senior individuals to turbo-boost their stories - after all, a good story is the most powerful tool in the world. Eleanor conducts numerous keynotes for corporate mentoring schemes all over the world on personal narrativity, firing up ambition, the importance of retaining senior women and all aspects of diversity.

Eleanor was Editorial Director of The Sunday Times, is an award-winning magazine editor, and the winner of multiple awards; including Supplement of the Year at the SOE Press Awards for her editorship of The Sunday Times Magazine; Innovative Editorial Director of The Sunday Times since 2012 and award-winning feature writer and columnist for The Sunday Times.

As Chair of Women in Journalism 2014-2021, she actively promotes and campaigns to improve opportunities for women within the profession and to drive increased diversity across all areas. A Trustee of the Society of Editors and Reporters sans Frontieres, she is a strong advocate for press freedom and the safety of journalists.

About Caroline Rush

Caroline Rush CBE is the Chief Executive of the British Fashion Council (BFC). Since her appointment in April 2009, Rush has focused on strengthening the BFC’s network and platforms to connect businesses with global audiences, both trade and consumer. During this time, London Fashion Week has become a globally recognised platform for creative and innovative fashion talent. London Fashion Week Men’s was launched in 2012 and more recently due to the global pandemic London Fashion Week merged womenswear and menswear and pivoted to a digital-first event. The Fashion Awards has become the global award ceremony for the fashion industry and raised millions for the BFC Foundation and its charitable projects. In 2020, Rush spearheaded the launch of The Institute of Positive Fashion as an engine room for change, galvanising the industry to address how it can more positively impact the environment, the people and communities. As part of this work, Rush and the BFC launched the first ever Diversity & Inclusion Steering Committee made up of industry representatives to address key challenges facing minority communities in gaining fair representation within the fashion industry.

Rush is Chair of the UK’s Creative Industry Trade and Investment Board and is also the co-founder of LOCA, a digital platform and global community that allows brands and talent to connect and collaborate more efficiently.

Rush is a member of the Conde Nast College Advisory Council and is also Chair of the Advisory Board of Everywoman.

About Gail Porter

Gail Porter started her career as a children's television presenter in the 1990s before branching out into modelling and presenting mainstream TV.

In 1999, she famously posed nude for men's magazine FHM, which was projected on to London's Houses of Parliament.

In 2005 Gail started to lose her hair due to alopecia totalis, but refused to wear a wig to raise awareness for the condition. She became an ambassador for the Little Princess Trust, a charity which provides wigs to children with hair loss.

In 2007, Gail published her autobiography, Laid Bare: My story of love, fame and survival. Becoming a vice-president of The Children's Trust, a UK charity supporting children with brain injuries.

Oh, and she has a black belt in Karate.

About Katrina Larkin

A pioneer in the festival world, Katrina co-founded The Big Chill Festival in 1994. The brand launched bars, a record label and the Leave No Trace campaign, building a community of like-minded ‘Chillers’ and spawned an entire industry of boutique festivals. In recognition of her impact, Katrina received a 'Lifetime Achievement Award' at The UK Festival Awards 2010.

Since then, Katrina delivered the long-term brand re-positioning and redevelopment of Camden Lock Market, becoming Commercial Operations Director of the parent company Market Tech in 2014. In this role Katrina was influential in launching Market Tech’s co-working office space.

Taking this experience, Katrina co-founded Fora, defining the customer experience to create flexible, consciously designed and sustainably minded workspaces; curating a programme of events, 360-degree wellness offering and spearheading Fora’s commitment to net zero carbon by 2030.

Today, Katrina takes the newly created role of Chief Environmental, Social & Governance (ESG) Officer at The Office Group.

About Sarah Pittendrigh

Britain's most enterprising mother: Sarah was bankrupt, divorced and on benefits when she had a brainwave. Sarah Pittendrigh is a multi-award winning entrepreneur and franchisor, Ambassador for The Prince’s Trust Women Supporting Women Campaign and Ambassador for Everywoman.

In her role as a Mindset Coach, she works with Female Entrepreneurs and executives who need support to get unstuck and identify and overcome any self-limiting beliefs that may be holding them back from pushing their meaningful goals over the line. Using her 25 years experience in business as a multiple founder and high performing entrepreneur, she helps her clients to reconnect with their self-confidence, get back on their "to-do list”, build a growth mindset and write strategic plans that will bring their goals to them without causing overwhelm.

About Priya Oberoi

Priya conceptualised and started to build Goddess Gaia Ventures (GGV) in 2020 after a long held belief that women’s healthcare is greatly underserved and underfunded, and there remains huge, untapped market potential in this investment vertical. GGV is Europe’s first women-centred healthcare fund investing in solutions across the spectrum of women’s health. Priya is an avid angel investor and has demonstrated access and a winning formula when investing into promising start ups in GGV ‘s investment vertical.

Priya is also the founder of Oberoi Capital Partners, a regulated company she built from the ground up. She built, managed and ran the firm for over ten years, providing fundraising expertise, strategic business advice and multi-channel scale-up positioning across different asset classes and distinct investment strategies.

Priya is a finance and derivatives lawyer by background and training, attaining of-counsel recognition in 2010 at a magic circle law firm.

Priya holds a BA (Hons) and MA in Jurisprudence from Oxford University.

*Please note that filming/photography will be taking place on site for the duration of this event for promotional and archival purposes. The photographs and recordings made are likely to appear on our website. If you would prefer not to be photographed please let Fora know on arrival to the event.

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IWD23 |  The Rise of the Queenager: A force to be reckoned with
IWD23 | The Rise of the Queenager: A force to be reckoned with
Date and Time:

Tuesday, 7th March 2023

18:00 - 20:30