Thank you for your message, someone from the team will be in touch very soon.
The result of this prejudice is that women currently trail men in terms of pensions and earnings, storing up major problems as society ages. At 50, a woman may only be half way through her life and yet is already being excluded from the workplace and lumped by advertisers into a catch-all ‘55+ demographic’.
“Would you ask a group of people between 10 and 29 what it’s like to be young?” asked Jane. In 2015 only 3% of the world’s creative directors were women despite women over 50 being the most powerful consumer group on the planet, buying 47% of everything. Jane made it clear it’s time to use that economic power to force change. “The only way to reach this audience is by employing us.”
Jane was also clear about what was required. “There needs to be a societal change in attitudes. We need a new narrative. Ageism is to your face – it’s the last acceptable ‘ism’.” To the younger members of the Fora audience she said, “Ageism exists because aging is seen as representing death and decay. But I represent your future – and it’s a wonderful future.” Since starting Uninvisibility Jane has gained more and more recognition, including a Campaign Trailblazers of the Future award. As she continues to tell her story and to champion the role of women over 50, we’re sure that her profile will only continue to grow.