Make a bigger impact with hybrid events

July 2020

Hybrid events are the ideal option if you want to connect with a global audience, especially with large gatherings still on hold due to coronavirus. As more businesses opt to host them, you’ll need to do everything you can to cut through the noise. Here are a few ways to make your hybrid event stand out and reach an even wider audience.

 

Hybrid events have been growing in popularity over the last few years, as our world becomes increasingly globalised. They can vary from tradeshows, conferences, seminars, workshops or other meetings that combine a live in-person event with a virtual element. They’re often more cost-effective, accessible for everyone and can attract more attendees than purely in-person events. In the current global climate and the ongoing disruption caused to the events industry by coronavirus, it’s important than ever for businesses to make these kinds of digital solutions work for them. Especially until it becomes feasible to host large gatherings again.

You might be finding it hard to organise your own hybrid event as this is a first for many events managers and businesses in general. The right technology and a quality event space will make all the difference to your impact and reach. Here’s how you can make your hybrid event stand out and attract a bigger audience.

 

Focus on quality

A well-planned, seamlessly executed event will set you apart from the competition. Clear audio and visuals, great lighting and an interesting backdrop will make it easier for your audience to stay engaged. It’s also important to avoid technical hiccups, which can spoil an otherwise fantastic event, and ensure any post-production resources reflect the high quality of the event.

If you don’t have much experience with the technical side of events, it can feel very daunting. Choosing to host your hybrid event at a Fora space means all the behind-the-scenes preparation and post-production will be taken care of. You’ll have more time to plan what you’re going to say and can enjoy the event without the distraction of technical worries.

 

Don’t limit your capacity

Until large gatherings are able to go ahead again, hybrid events are going to be extremely important. But it is crucial to make sure you have the right capacity in place to host them effectively. Nothing will hamper your reach more than running out of virtual space. Make sure your chosen service can accommodate enough people, particularly if you’re going to have hundreds of attendees. You’ll also need to ensure the service is safe and secure so your event isn’t spoiled by uninvited guests.

At Fora, we offer access to the Zoom Webinar service during events, which allows you to stream to up to 1,000 people at once. You don’t have to sign up for a costly subscription and it’s secure, so you won’t have to worry about intruders.

Similarly, you need to make sure your physical event space is large enough. Don’t forget, you’ll need more room than usual to allow for social distancing. If you make it clear that your event space can accommodate everyone safely, it’s going to make people feel more confident about coming along. Fora has got the social distancing and health-related measured covered by our New Standard of safety, so you can rest assured your team, speakers and guests will be safe in our event space.

 

Increase your engagement

It’s really important your audience can engage with your hybrid event in lots of ways. Even if you’d prefer to keep the full webinar/online content for paying attendees, you can widen your reach by sharing short clips on your social media for free. This tactic is likely to drum up more interest for future dates, as one study found that 92% of people who watch a live or recorded event will share the video after watching.

Fora can broadcast your event across as many platforms as you’d like, including Zoom, YouTube, Instagram and Facebook. And if you want to re-share professionally edited footage after the event, we can handle that too.

 

At Fora, we’re making it easier to host an impressive hybrid event. Let us be your one-stop shop and take the hassle out of managing and streaming your event so you can focus on what you do best. Find out more about events at Fora here.